Can you visualize your website as a real world store/place? How would visitors interact, or what problems would they come across?
Everyone has been to a website with a frustrating user experience, can you imagine that experience in a physical location?
The team at Google Analytics came up with these hilarious videos depicting common flaws in the digital experience. The following videos articulate some common issues customers experience online in a real life example.
My favorite feature of Google Analytics is the Intelligence Events section.
What are Intelligence Events?
Intelligence Events are alerts that register when statistically significant variations occur on your site. Google Analytics is constantly monitoring the traffic on your site. Anytime it finds something out of the ordinary, it places an alert in the Intelligence Events section of your Analytics dashboard.
I like to think of Intelligence Events as my own personal assistant. I call him Jarvis.
Jarvis is a very detailed and calculated assistant who alerts me of major changes happening on my site. He even categorizes them into daily, weekly, and monthly alerts sorted by importance.
The standard content tracking for Google Analytics is pretty straight forward, it will show you time on site, bounce rate, and pageviews. However, sometimes this leaves you wanting more. Especially when it comes to bounce rate for blogs.
Let me explain. A bounce is calculated as a single-page view or single-event trigger in a session or visit. This means if I come to your site, read your blog post, and exit, I am a bounce. Meaning you gain no insight to how long I was on the page, or how engaged I am with your content.
I want to know more about how my readers engage with my content. Do they read the whole article? How long does it take them? Do they read the comments, or more than one post?
I have been experimenting with a jquery plugin from Justin Cutroni that fires Google Analytics Events as a reader scrolls down the page. The objective is to gain a better understanding, on a page by page basis, of the content that visitors engage with.
What is the value of a link? How do you measure the success of your link building campaign? By rankings, sure. By Domain and Page Authority, sure. But what about traffic, engagement, interaction, and revenue? Whaat?
Find me an SEO company that provides those metrics in their monthly reports….anyone? Bueller?
At Mozcon this year, Tom Critchlow said it better than anyone:
“Forget about the link, focus on getting in front of a highly engaged audience”.
With that mindset, link building takes on a whole new meaning.
So let’s walk through the exercise of building a framework to evaluate the value of a link. I am fortunate enough to get a monthly report from our SEO vendor that gives me every link built. I am going to take 5 links built last month and measure their value.
If you told me 3 years ago that I would be working for an insurance company, I would have told you to shut the front door. Although it was not an industry of choice, I have no complaints. I get to work everyday in a field that I love (Inbound Marketing and Web Analytics).
Working for an insurance company has taught me a lot about life. Eight things in fact, here they are:
1. Someone will always tell you No
Insurance is about balancing risk. Inevitably, the answer to all of your bright ideas will be “no”, or “you can’t”.
You can either choose to accept that, or prove them wrong.